File:Paul McCartney - Press (Official Music Video)

Paul filmed a unique promotional video for his new single "Press" by going down the London Tube and hopping on a train between South Kensington and Piccadilly Circus stations. He was then filmed miming to the song amongst the crowded carriage. Some of the other travellers reactions were priceless and make this one of Paul's most loved videos.

Released in July 1986, "Press" peaked at number 25 on the UK Singles Chart and number 21 on the US Billboard Hot 100, where it spent eight weeks in the top 40. This marked the beginning of a downturn in McCartney's fortunes on the singles charts, since it was the first time since Back to the Egg in 1979 that a lead single from a McCartney album had failed to reach the top 20 in the US or the UK.

Various issues in the UK include two 7-inch singles ("Press" and "Press-video edit"), a 10-inch single in a special fold-out sleeve, and two 12-inch singles.

AllMusic critic Stephen Thomas Erlewine describes "Press" as "a terrific mid-'80s drum machine-driven slice of synth-pop, utterly featherweight in the best possible way". In his contemporary review for the Los Angeles Times, Terry Atkinson stated that the track was "a sprightly, sunny delight – one of the most playful, positive pop songs ever written about the joy of sex and its link with love".